Business Intelligence
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Business Intelligence
Maximize your ROI through viewer data analytics and business intelligence.
Our media platform helps you understand and analyze viewer behavior, fine-tune published content and maximize ROI.
Google Analytics (GA) Viewer Data
We integrate with Google Analytics to collect aggregate viewer locations, demographics, affinity categories and in-market segments.
Electronic Program Guide (EPG) Viewer Data
- We connect our tracking engine to your Electronic Program Guide (EPG)
- We track viewership and build user profiles
- We aggregate and group viewers into custom clusters
Maximize ROI
- Serve Ads to visitors based on their personal profile (location, gender, age, past viewing activity, etc.)
- Integrate with and serve Ads through partner Ad networks without revealing user sensitive data